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"No need is more fundamentally human than our need to understand the meaning of our own experiences."

– Jack Mezirow



I am Alma, an executive coach, leadership development consultant and learning designer. Pixán is a project born from my passion for people and learning.

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When I moved to Switzerland 14 years ago, I started over. Here I was in a new country, having to study and make new friends, all while learning a new language. As an immigrant, I know all about the challenges of building a new life, creating relationships, networking job opportunities and navigating unfamiliar places. 

I believe that my achievements and successes result from the support and guidance of those around me, combined with my efforts and motivation. My many peers, colleagues, managers, and friends who gave me their time, trust, and wisdom helped pave the path to the person I am today.

I am an enthusiastic learner. Given the opportunity to learn, unlearn and relearn is a passion of mine that gives me a particular perspective on the human being's ability to grow and adapt to the ever-changing world around us.

As an advocate for people’s development and lifelong learning, my purpose is to provide a space for learning and growth so individuals can pause, reflect and find clarity in their personal and professional lives. Ultimately, I help others achieve a greater perspective to connect new ideas and concepts to manifest more possibilities that will help them move forward with what is meaningful to them. 

This is my “why” to becoming a certified Executive and Organizational coach. In recognizing the influence that others can make, I developed a passion to supporting other like-minded, passionate individuals and organizations to strive for more, both in a personal and professional setting. 


For me being a coach is about empowering and supporting you to rediscover and (re)connect with your true essence and inner wisdom. It's about offering clarity on what you value to help you realize your goals and make your dreams more tangible.


Through co-creating a learning space together, my style of 'coaching' is intended to bring inspiration and intention so that you can become aware of what uplifts you, what fuels your motivation, and what resources and systems support you in achieving your goals.


I work with professionals in all stages of their careers as well as organizations working to create a culture that supports ongoing learning where each and every team member can thrive.

If you would like to know more about my professional background, connect with me on LinkedIn.


  • Master of Science in Management, Marketing Orientation,University of Geneva, Switzerland

  • Bachelor in International Trade, Universidad Autónoma del Estado de Hidalgo, Mexico

  • The Columbia Coaching Certification,Teachers College & Columbia University, New York, USA

  • Grief Educator | David Kessler Training

  • MBTI Step I Certified Practitioner, The Myers-Briggs Company

  • Hogan Assessments (HPI, HDS, MVPI)

  • Systemic Team Coaching, AoEC

  • Global Executive Leadership Mirror (GELM) Certification 360 Leadership assessment

  • Neethling Brain Instrument (NBI) Certification




I was born and raised in Mexico. At a young age, my dreams and curiosity brought me to Switzerland where I now live with my husband, my westie dog and my extended family of wonderful and inspiring friends. I speak Spanish, English, French and I have basic knowledge of Italian and French sign language.

When I am not working, I enjoy hand-lettering, drawing and experimenting with DIY projects. I also love spending time with friends and family on road trips, hiking in the great outdoors and kicking back for a casual evening in. I am passionate about crafting and learning about other cultures.



If you are interested in discussing more about how we could work together to achieve your goals, I’d love to hear from you.

Book a discover call with me today to get started.

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